Target Audience

In order to create my magazine i had to establish my Target audience. I did this by finding two magazine's that are very similar to mine and are already published. I have done this by finding the website online and looking through the media pack on the site. The two magazine's i researched were called 'mixmag' and 'Djmag'.

Mixmag

Readers of this mag are the first to recommend a new tune and the first on a new fashion trend. Also at that new cool club very early and they move on before it starts to go cold . Informed about top DJ's and upcoming tunes, and have have the latest mobile (even if their current one is less than six months old).

Readers have a high disposable income and a high propensity to spend it on:
-Nights out
-Clothes
-Tunes
-The latest mobile and MP3 player
Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.
The median age of a Mixmag reader is 26 - 72% male, 28% female - and they tend to be urban and single. Based on this information from 'http://www.mixmag.net/content/reader-profile' my target audience is going to be the same as 'Mixmag's' audience, as this magazine is what mine is going to be based on.

DJ Mag

This is a bar chart showing statistics about the readers of 'Dj mag'. By looking at the chart i can see that 94% of males read this magazine, although there are a considerable amount more male readers who read 'Dj mag' compared to 'Mixmag', but the magazine is still read by more male than female. based on these results it is clear that i am going to be more successful if i aim my magazine at male readers, i am therefore going to focus on drawing in male customers, not spending a great deal of time interesting my female audience. The average age for both magazines are 25.7 and 26, these to figures are basically equal, telling me my target audience is going to around 25-26. This helps me a great deal as i know what images to use, and what level of grammar is needed to keep my readers interested. A high percentage of readers for both magazines tend to be single. To attract this group magazines designers tend to have a lot of images of woman, as this is what a 26; single; straight male would be hugely interested in. Another similarity of the readers is they both have a high disposable income, this is perfect for a magazine to aim at because it is extremely likely for the reader to buy an issue every month as they would not mind spending a little amount of their income on a cheap magazine.

Researching these two magazines have given me a clear picture of who my target audience are and what my magazine needs attract readers. My target audience are going to be; urban males who are in their middle 20's, are single (straight) and enjoy going to club's and listening to the latest dance tracks.